What is Broken Link Building?
Broken link building (sometimes called dead link building) is a technique that involves pointing out a link on another website that is no longer working and also asking for a link to your website. Often the broken link leads to a 404 page. The link will be on a page that is relevant to your niche and appears to be a good fit for inclusion of your site. You perform a solid by pointing out the broken link to the webmaster and in return, suggest that your link be added or be used as a replacement.
Why has Broken Link Building been so Popular Lately?
- SEOs feel like they are making the web a better place. They are helping webmaster's deal with the problem of link rot. SEOs care about the quality of the web. The fewer broken links, the better.
- It gives the link builder an easy value add to their email. You are helping them out, before asking them to help you out.
- It can result in quick links. When broken link building emails are successful, you usually get your link within a day or two of sending the email. Much quicker then allowing a site owner to try and review a product or spending time making a connection and pitching a guest blog post.
- It's a relatively new technique that has already yielded good results for numerous link builders.