Broken link building (sometimes called dead link building) is a technique that involves pointing out a link on another website that is no longer working and also asking for a link to your website. Often the broken link leads to a 404 page. The link will be on a page that is relevant to your niche and appears to be a good fit for inclusion of your site. You perform a solid by pointing out the broken link to the webmaster and in return, suggest that your link be added or be used as a replacement.
Why has Broken Link Building been so Popular Lately?
- SEOs feel like they are making the web a better place. They are helping webmaster's deal with the problem of link rot. SEOs care about the quality of the web. The fewer broken links, the better.
- It gives the link builder an easy value add to their email. You are helping them out, before asking them to help you out.
- It can result in quick links. When broken link building emails are successful, you usually get your link within a day or two of sending the email. Much quicker then allowing a site owner to try and review a product or spending time making a connection and pitching a guest blog post.
- It's a relatively new technique that has already yielded good results for numerous link builders.
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Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular,broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry content vs links,link earning vs link building,inbound vs outbound, etc.
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