With years of writing experience under their belts, their brains sometimes turn to mush once they are sitting at their computers and money is on the line. Suddenly, it is a race against the clock to bang out creative and grammatically correct copy that will not only please their employers but capture the attention of readers to the websites where their work will be featured.
When faced with lists of topics, word counts and mandatory SEO, the dreaded writer’s block can sometimes hit the most experienced of writers full-effect. Instead of caving to the pressure of it all, try using these tips during the next shift of your freelance content writing. After all, the more you can write in a session will determine the amount of cash you rack up on any given day. Keep reading for the right way to do content marketing at the article level.
Be Prepared with Sources
Yes, it’s ironic that we use websites as our source for writing website material, but Google and other search engines are the resources for quick and accessible facts and figures on the topics assigned. If you’re writing about something you are familiar with, you may not need to do any research.
The first three hits on a search engine are your best bets for sources. Become a quick expert on the subject by perusing the main points of articles, and then, in conversational yet informative language, explain the topics through writing to your readers.
Map It Out With Subheads
A good website article will have an introduction, three main points and a conclusion. List these on your draft, then come up with some catchy subheads to hover over each main point. Keep in mind that you are educating your readers on the topic, so use the language you would use to convey the information to a friend. At this stage, don’t worry about punctuation or spelling errors. Just get the information out, keeping in mind the word count your client has set for articles.
Time To Proofread
Now that you have the rough draft down on your Word document or other writing program, it’s time to go back and fine-tune what you have written. More often than not, there are several grammar and spelling errors that have either eluded you during writing, or that you're writing program has not caught.
Read carefully. One of the most common proofreading mistakes is writing “your” when you meant “you're.” This type of error will not be detected during spell-check. Read the copy aloud if it is helpful, as it will help catch run-on or awkward sentences.
Heather Raine likes the model uncle buck uses, visit them here. - good content trumps bad content. She really likes writing about various topics, including internet reputation management and writing.